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Wall Street 2: a brand review
Wall Street’s dollar may have been built on eggshells, but the movie’s production budget was made of stronger stuff. Largely, it seems, brand marketing. We look at the good, the bad and the ugly.
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Adwatch: Superbowl XLV
In advertising terms, Super Bowl is prime real estate. There may be talk of the death of the medium, but on this particular playing field, an audience of 111 million is pretty difficult to argue with.
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Mercedes-Benz on the runway
Thoughts welcome on the LFW advertising offering from Mercedes-Benz: I’ve been meaning to post this ad for a while but, if I’m honest I haven’t quite figured out if I […]
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Adwatch: VW Polos get small, tough and emotionally powerful
VW's new Polo advert strikes a powerful chord, telling a story with superbly observed Dad moments. Who knew a car brand could sell directly to me?
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Friday Favourites: BMW’s April fool and more
April Fools' Day is always a brand playground and, as usual BMW didn't disappoint. More Friday Favourites include a surprisingly powerful storytelling auto brand and the return of a celebrated hunk,
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